How often have you seen a tire commercial with a health warning in front of it?

Fukuoka-based tire retailer Autoway's latest online spot takes a page from Japanese horror for this reminder of dangerous winter roads. The video was uploaded in mid-November, and now has over 400,000 views on YouTube.

雪道コワイ [AutowayTire@YouTube]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.