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In May, we learned that Netflix's console traffic—just movies streaming to consoles now—accounted for 20 percent of Internet bandwidth usage in the United States. We have more data backing up the phenomenon: Half of all the service's users watch movies on a games console, says Nielsen. More »
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Nielsen, the folks who measure every single thing that is or could possibly be done with a television set, have released an analysis of gaming habits by ethnicity, finding that African-Americans game the most per day, on average, Asian-Americans the least. More »
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Have video game consoles earned their spot in the family room, or are we still tucking them away out-of-sight? The measurement and information experts at Nielsen release the results of a study that shows what's being played where in U.S. households. More »
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Did you spend less on games last year? More on mobile purchases? Ratings research firm Nielsen said gamers shifted their budgets into mobile app purchases and "other leisure activities," mirroring the widely-bemoaned sales decline seen last year. More »
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Gaming accounts for 10 percent of time spent online in the United States - overtaking email - according to research by Nielsen, which doesn't sound like a lot but it is the second-leading reason, and one that's growing. More »
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Sometimes, it's handy being reminded that "gamer" is a far bigger term than most of you realise. As evidenced by this Nielsen poll, which amazingly shows that most "gamers" haven't even heard of Project Natal. More »
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There's a "prime time" for TV, and it's after dinner. There's a "prime time" for radio, and it's when people are driving to or from work. But what about gaming? More »
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Across all U.S. households, video games account for 4.9 percent of monthly entertainment spending - to 2.8 percent for CDs and mp3s - according to recent Nielsen research. Among households that are active game buyers, the figure is 9.3 percent. More »
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Anyone old enough to remember RF switchers knows that video games and network television have long competed for the same eyeballs on the same TV set. More »
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Market research giants Nielsen have today released a report on the demographics of the video game industry, revealing things like total console ownership figures, gender division and statistics on the number of hours people play video games every day. More »
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Since no one here will admit to buying video game movies - so few rise above the category's shovelware reputation - Nielsen done some research on the demographics most likely to buy titles like Alvin and the Chipmunks: The Squeakquel. More »
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Remember that study of video gamer habits Nielsen released earlier this week showing the Wii in third place and the Playstation 3 in seventh, last even after the GameCube and original Xbox? It was wrong. More »
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Entertainment research firm Nielsen have released a fresh set of usage statistics, giving us an insight into not how many consoles are out there, but how long they're actually being used. More »
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Nielsen, masters of the survey and the percentage point, have come up with a rough idea of how long you play each of the three consoles for. And by "you", they mean "everybody". More »
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The video game industry racked up impressive sales in 2008, pulling in more than $21 billion in sales in the United States alone. That make for a similarly impressive marketing tab. More »
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We get a fair idea of which games sell the most. But what about the games we play the most? Little harder to quantify. That hasn't stopped surveyors Nielsen from trying to find out! More »
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A landmark study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising giant IGA Worldwide has found that not only is in-game advertising super-effective, most people don't seem to mind it. The study, titled Consumers’ Experience with In-Game Content & Brand Impact of In-Game Advertising Study, found that 82% of consumers exposed to in-game ads felt that the games were just as enjoyable with ads as they were without. More »
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The Nielsen Company has issued its "Top Ten U.S. Lists for 2007," revealing its findings for top performers in television, movies, the internet, DVDs, music, books and, of course, video games. It should come as little surprise that the number one PC game played in the United States this year was Blizzard's World of Warcraft. Its users averaged over 17 hours of gameplay per week, according to Nielsen, which may help, in part, explain the consumption of $17.6 billion worth of carbonated soft drinks, a factoid also contained in the report. More »
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Ten things I learned at the presentation by Nielsen Vice President Jeff L. Herrmann about their new measuring system for game play. More »
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Is it just me or does it feel like Nielson has been trying to put the moves on gaming for years now? OK, years is probably an exaggeration, but I know they've been thinking about making sweet, sweet numbers love to the stacked gaming industry for at least months. Today the Nielson Company looks like it went out and bought a ring, partnering up with Sony Computer Entertainment of America to develop a system to measure advertising in games. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=274233&view=rss&microfeed=true Nielsen Interactive Entertainment is looking for some current and former LA-based Star Wars Galaxies players to talk to. The survey group is conducting a study on "behalf of a major videogame publisher" (Sony). You have to be 18 or older and if they pick you they will pay $125 for two hours of your time. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=157379&view=rss&microfeed=true Earlier this week, Nielsen released fragments of two soon-to-be published studies about gamers and Game Daily wrote about it. The studies - Benchmarking the Active Gamer and Benchmarking Mobile Entertainment - look at the Active Gamer (a gamer who owns a single console and spends an hour a week playing it). The study on the Active Gamer find that gamers spend an average of a quarter of their leisure time playing video games. Apparently, the most promising demographic for gamers is 25-34 year olds and women are almost as inclined to play casual games as men, despite being a minority in other game types (like MMOs). More »
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