Ubisoft Helps You Lose Weight

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Ubisoft Helps You Lose Weight

myweightlosscoach.jpgWe know the Wii can make you healthier, but what about the DS? Ubisoft is putting Nnitendo's handheld to the test this summer with My Weight Loss Coach, a nutrition and fitness application aimed at making you more portable with your portable. The applications, developed under the guidance of a fitness coach and nutritionist, allows you to create a personal profile, evaluate your improvement potential, and set up objectives towards a healthier you. To aid in tracking your daily exercise, My Weight Loss Coach will come packaged with a pedometer peripheral that interfaces with the DS, which you can then shake all day long to make yourself feel better about sitting on the couch eating donuts for twelve hours. Mmmm, donuts.

UBISOFT ANNOUNCES MY WEIGHT LOSS COACH

New Game to Join "My Coach" Self-Improvement Line

SAN FRANCISCO — February 11, 2008 — Today Ubisoft, one of the world's largest video game publishers, announced that it will publish My Weight Loss Coach for the Nintendo DS(TM) system. Developed in Ubisoft's Montreal studio under the guidance of both a fitness coach and a nutritionist, My Weight Loss Coach is a program designed to focus on taking positive steps to maintain a healthy lifestyle.

"My Weight Loss Coach allows us to approach casual gamers with something innovative," said Tony Key, senior vice president of sales and marketing at Ubisoft. "The game creates customized coaching sessions based on skill
level, and, for the first time on DS, includes a pedometer. My Weight Loss Coach not only allows users to take control of their physical well-being, but it does so in a fun and engaging manner."

My Weight Loss Coach features include:
• Personal Profiles: Create your personal profile and evaluate your improvement potential, then set up your objectives following the recommendations based on your personal profile

• Input Reward System: Log your progress on a daily or weekly basis, tracking your physical activity and nutrition habits

• The Pedometer: A peripheral device that comes with the game and can be easily updated through your DS, it's the best way to control your daily physical effort, challenge yourself and balance your food intake

• Real-Life Landmark Checkpoints: As a reward, all the physical activities you achieve and good nutrition habits you acquire are converted into measurable distances based on real examples

My Weight Loss Coach is rated E for Everyone by the ERSB and will be available this summer.

The "My Coach" brand, part of Ubisoft's Games for Everyone division, is made up of a series of games that encourages players to improve themselves while being entertained at the same time. Other titles in the brand include: My Word Coach for a stronger vocabulary, and My Spanish Coach and My French Coach for foreign language development.

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