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If you've ever slammed a Mountain Dew or similar citrus-flavored soda during a marathon gaming session, you may want to step back and re-evaluate what you're putting into your body. A new feature published at iwatchnews.org reveals the history and potential health risks of brominated vegetable oil, otherwise known as BVO, a banned-in-Europe emulsifier that is also used in flame retardants. More »
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Cowboys Stadium is home to the world's second largest HD screen. Who wants to watch football on that when it screams video games? That's exactly what one lucky dude did with his three lucky friends. More »
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Me and Johnson crept through the underbrush like we'd be born there, natural predators in our element, the scent of blood luring us further into enemy territory. Further into a trap. More »
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Snack enthusiasts will have a powerful advantage over their non-snacking multiplayer rivals in Call of Duty: Modern Warfare 3, thanks to Doritos and Mountain Dew's "Rank Up Your Game" scheme. It turns the consumption of nacho cheese flavored chips and carbonated beverages into cold, hard experience points—twice as many, 15 minutes at a time. More »
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Aside from making us all hungry, commenter FortWaba shares with us the supplies he needs to make it through a video game all-nighter. What food and drink fuels your power-gaming sessions? Bring enough to share in today;s Speak Up on Kotaku. More »
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I am to be congratulated, it seems. More »
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Weta Workship, the New Zealand studio that specializes in fantastical concept design and manufacturing, the team responsible for making a drivable Halo Warthog, is making more Halo vehicles. Exactly two Mongoose-style ATVs. And you can win one. More »
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From Axe body spray to Doritos chips, upcoming stealth game Metal Gear Solid: Peace Walker is wall-to-wall product placement. Game designer Hideo Kojima explains why. More »
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The first television spot for Blizzard and Pepsi's marriage of World of Warcraft and Mountain Dew features a familiar scene: two attractive for television women buying six packs of Warcraft-themed soda and the ensuing supermarket brawl. More »
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Have a massive thirst? Consider it slayed, as Mountain Dew (aka Mtn Dew) and Blizzard have officially made the soda based on World of Warcraft available, in either citrus-cherry-flavored Horde Red or wild fruit-flavored Alliance Blue. More »
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Those of you eagerly awaiting the launch of the World of Warcraft flavored varieties of Mountain Dew Game Fuel now have a countdown clock to stare at for the next nine days. More »
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The diabolical gamer-targeting Mountain Dew Game Fuel returns this year, dropping Halo 3 in favor of the massively multiplayer online sensation World of Warcraft. More »
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The Bungie folks are auctioning off the Halo Mountain Dew vending machine that's been sitting in their office forever. The machine is signed and illustrated by the entire team and features Halo's Master Chief from the second game. The machine has never actually been used, so it's in terrific condition. All proceeds for the auction will go to The Make a Wish Foundation. If you're a HUGE Halo fan this is probably a one-of-a-kind get. The auction is currently at a whopping $15,000 and doesn't include the shipping charge, which is likely to set you back another $200 to $2,000 depending on where you live in the U.S. More »
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It's weird. Everyone at the Halo 3 launch here in NYC pretty much agrees that Mountain Dew Game Fuel is the most hideous thing to ever come out of the Mountain Dew scientists. At best, it's a mix of Code Red and Livewire. At worst, regurgitated original Mountain Dew mixed with Hostess cherry pies. Even so, they show up at the event and start handing out free shirts, doling out shot glasses full of the insidious liquid via marketing temps with ginormous backpacks, and suddenly everyone's going crazy. I had two cups myself. Two! I think you need to drink at least four to rank a free t-shirt, honoring your courage in the face of adversity. They even had 'Respawn' stations set up, where women were available to rub the kinks out of your hand, a statement that seems somehow jumbled, but really isn't. More »
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The Halo 3 marketing steamroller has only just begun to chug to life an already we've begun to be inundated with every kind of product placement and cross promotion we can think of. It has it's own Zune, 360 model, action figures (or if they don't move, figurines or statuettes, take your pick), as well as promotions with such heavy hitters as Pontiac, Burger King, Comcast and 7- "we promote everything" 11. Mountain Dew has even gone so far as to create a new soda branded to the game. But, the good folks at Mountain Dew won't just be satisfied with filling your body with twenty times the caffeine in the name of video games, they want to help you read your favorite news headlines too. More »
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Mountain Dew and the Xbox are no strangers. They've been cross promoting for years. But now, the super sugary soda tastes even more Microsofty, with this limited edition Halo 3 Game Fuel version that tastes less like early morning condensation from mountains and more like Master Chief. Yes, the mysterious Spartan is infamous for his citrus cherry blend of sweetness. More »
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GamersReports has a dead link to a Team Xbox forums post that said instead of an EA game, Every Ten Minutes Xbox 360 winners would land a copy of Kameo, in addition to the EA game (which will ship later). Pretty good deal for a prize system that was totally exploitable. More »
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Get a free Xbox 360 code without having to buy Mountain Dew. Hop on over to to the EveryTenMinutes, the Mountain Dew site that will begin giving away an Xbox 360 every 10 minutes starting on Sunday, and download a Mountain Dew IMVironment from Yahoo!Messenger for your very own free code. More »
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