Swedish furniture behemoth IKEA has very nice, very large catalogues that I had thought contained hundreds of very staged, very nice photos. Turns out that assumption was only half right.
Over the past few years, IKEA has been replacing photos - which can be expensive and laborious to set up - with stunningly lifelike computer images. In 2012, around 12% of the standard product pics in the famous catalogues were the work of computers and artists instead of photographers. A year later, it was 25%. Now, only two years later, that number has shot up to around 75%.