Last year was about the hardware, the shootings and the gray market. This year, Sony's all about the games. With exclusives like Warhawk and Lair in the pipeline, big PS3 titles are coming. Points out Sony Computer Entertainment of America head Jack Tretton:

The content message will be addressed very nicely this year.

Oh goody! 'Cause I know my PS3 can do more than play Lost DVDs. How do you feel about competing with the cheaper Wii and Xbox 360?

There's no question that that's a challenge. Hopefully content helps to deliver the proof points and the justification behind the cost of the machine

Damn, I hope so Jack, I really hope so. Brian Ashcraft

Jack Talks About Stuff [Reuters]