When Battlefield 4 was officially unveiled last week, the only release timeframe given was "Fall". Microsoft's Xbox 360 blog is being a lot more specific.
It says that "Battlefield 4 will arrive on the Xbox 360 on October 29, 2013", which while far from a guarantee - there's a lot of time between now and October for delays and release changes - does let you know what EA is aiming for at the moment. At least for the Xbox 360 version.
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Though it does also make you wonder if October 29 could also be the release date for something else...
EA and DICE Reveal Battlefield 4 [Microsoft, thanks Greg!]