Kotaku: Mi6

Goldeneye 007: Reloaded Special Missions Make You Roll Like MI6

Mike Fahey — Wed, 17 Aug 2011 17:40:00 EDT

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Like MI6, like MI6; aside from the single player campaign and online multiplayer, the PlayStation 3 and Xbox 360 versions of Goldeneye 007: Reloaded will feature standalone missions that will task players with assault, elimination, stealth and defense objectives — like MI6. More »

iPhone Owners Buy The Most Games

Mike Fahey — Fri, 10 Apr 2009 13:40:00 EDT

Low price points and ease of accessibility could be factors in the discovery that iPhone owners buy more games than owners of any other gaming platform. More »

Marketing Halo 3 - Finding Master Chief's Humanity

Mike Fahey — Fri, 11 Apr 2008 12:20:00 EDT

At the MI6 marketing conference earlier this week, various Microsoft staffers presented a talk outlining how they successfully marketed Halo 3 to the masses. They explained how their main goal in expanding the audience for the third installment of Bungie's saga was to put a more human face on Master Chief.

"The marketing statement was really based around Master Chief. We did some research, and found out that people thought of Master Chief the same way they think of Robocop and the Terminator, a killing machine... we had to humanize him to reach a broader audience."

To this end they created the 'A Starry Night' advertisement, which gave us a rather heart-wrenching look at MC as a child, as well as the famous diorama commercials, which showcased his heroism. They talk also covered the Crackdown beta, which invested players in the game. Hit up Gamasutra for a full writeup of the talk. You'd have thought all the marketing strategy they needed was calling the game Halo 3. More »

49 Million U.S. Gamers Buy Used Games To The Tune Of $1.3 Billion

Michael McWhertor — Wed, 09 Apr 2008 21:40:15 EDT

Used games, the bane of publishers and the bread and butter of retailer GameStop, is a $1.3 billion business in the U.S. alone, reports research firm OTX. Their findings from the MI6 summit breaks down the used games biz, showing the buying habits of folks who dabble in the pre-owned, all of which is detailed at the report at Gamasutra. More »

Xbox Marketer: Evolve or Die

Brian Ashcraft — Thu, 29 Jun 2006 07:24:21 EDT

At the MI6 marketing conference, Microsoft Chris Di Cesare talked survival of the fittest, namely new ways to reach consumers. Folks are shifting from television (bummer) to the internet (hello sweetheart). The pundits say advertising is could change more in the next five years than in the past fifty. More »

Peter Moore: Chairman of Muscles AND Marketing

Brian Ashcraft — Thu, 22 Jun 2006 08:21:55 EDT

The Association of Electronic Interactive Marketers (AEIM) named Microsoft's Peter Moore as chair. The group sponsors the game marketing-centric MI6 Conference, which honors the industry's best advertising. "MI" stands for "Marketing Interactive" and "6" refers to 2006. Sounds like a spy movie. More »