Always remember where you parked? Never forgot the name of that one guy from high school chemistry class, even though it's 10 years later? Congratulations, you can now become an elite athlete. A memory athlete. Cash prizes are within your grasp.
Where do memory athletes compete? In the Extreme Memory Tournament, a competition held for the first time this year by scientists from academic and industrial backgrounds. The New York Times article on the XMT—which happened in San Diego at the end of April—describes the techniques that high-level memorizers use to hold on to long strings of information: