It was between 2 and 3 PM when Master Chief showed up at the NYC Halo launch, but this was no corporate-sponsored guy in a suit. This Master Chief was painstakingly crafted by a fan (and Kotakuite!) over the course of a year, using fiberglass, paint, and a whole lot more motivation than I can muster to come up with something pretty damn awesome. By the time Microsoft's Master Chief showed up at 20 minutes to midnight, his arrival didn't pack the punch they were expecting. As far as the people in line were concerned, he had been there for hours.