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I think I can tell when ad people are joking. I tested that skill recently at an in-game advertising event. The people from Take Two saying a BioShock Big Daddy would be a great pitchman for Black and Decker? Joking. More »
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We've heard today that, as part of Microsoft's already-announced round of 5000 job cuts, up to 75% of the workforce at Microsoft's in-game advertising service, Massive, have been laid off. More »
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In-game advertising group Massive announced it has signed with Blizzard Entertainment today, feeding the Starcraft and Diablo publisher ads through its Battle.net service. But don't expect to see any actual ads in those games. More »
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Executives from Activision are dishing dirt on the company's upcoming releases at an in-game advertising summit hosted by Massive. That means more Call of Duty, more James Bond and confirmation on Tony Hawk's reinvented controls. More »
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THQ has awarded Massive Inc. an exclusive contract to provide dynamic in-game advertisements for future THQ games. More »
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Massive Entertainment — orphaned by Vivendi Games when it became part of Activision Blizzard and dumped all those Sierra-published titles — has found a new publishing daddy in Ubisoft. The French pub has purchased the Swedish dev team and the World In Conflict property, the real-time strategy series Massive was responsible for. More »
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Gamers have a "consistently positive" opinion of in-game advertising? That's what ad agency Massive, which is owned by Microsoft, found in a survey whose results it announced this morning. More »
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In a somewhat off-putting press release in-game advertising company Massive and Electronic Arts bragged today about their ability to shove more advertisements down gamers' throats with the extension and expansion of the collaboration of the two companies. More »
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Massive continues their inspiring post-launch support of their cold war action RTS World in Conflict next week, with an all new map - Countryside. If you've ever taken a cross-country road trip, Countryside will be extremely familiar to you, as many cows have been counted by children in the back of their parents' station wagon in spots like these since time began. I guess now you can count nuclear explosions instead, though I am guessing you wouldn't get much further than one. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=330349&view=rss&microfeed=true World In Conflict developers Massive Entertainment is creating a series of behind the scenes vignettes about the upcoming PC RTS game that Crecente and I recently got a chance to suck at. This first one details the setting, which is of course an alternate timeline where instead of the cold war ending, it got hot. Really hot. We're talking Red Dawn hot. The video is worth it for the closing scene alone, which features Seattle being enveloped in a mushroom cloud while Tears for Fears' Everybody Wants To Rule The World plays in the background. Classy! More »
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EA just signed a deal with Microsoft-owned advertising company Massive to put realtime, dynamic ads into five of EA's upcoming titles: Madden NFL 08 (Xbox 360, PC), NASCAR 08 (Xbox 360), NHL 08 (Xbox 360), Tiger Woods PGA Tour 08 (Xbox 360, PC) and Skate (Xbox 360). More »
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Good news everyone, developer-guns-for-hire Brash Entertainment told Variety today that they have managed to raise $400 million in funds to start pumping out games based on movies, television and, yes, even music. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=265625&view=rss&microfeed=true That headline is an excessive way of saying that Microsoft appears to be planning a buyout of in-game advertising company Massive Incorporated. It doesn't take a genius to figure out what this might mean for Xbox Live. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=169844&view=rss&microfeed=true Acclaim Games has signed a pact with Massive Incorporated to bring advertising to the world of massively multiplayer games. First out of the gate will be BOTS, a free multiplayer action game. How will ads be incorporated? Will Snapple replace health packs? Will teams compete in the Wal-Mart Apocalypse Stadium? Will players be armed with the new KFC BFG? Only time will tell. More »
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Massively multiplayer online post-apocalypse car combat game Auto Assault is going to feature ads. More »
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