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It might not be the video game-branded cereal Lisa Foiles craves, but the Atari-classic branded General Mills cereal boxes popping up at Target stores across the country might have you bringing the box back to the breakfast table again. More »
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Whoa there, viral marketeers! You have to be careful not to overshadow your product with the promotion, as these lovely shots of everyday people dressing up in Gotham City Impostors garb readily demonstrate. More »
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A line of commuter-transporting, 16-ton tranks took to the streets of London earlier today to carry commuters to work and celebrate the release of Battlefield 3 in the UK. More »
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This Sunday, Microsoft will launch an ad campaign that tout its "family" of consumer products together, rather than individual campaigns for each. What that really means is the company is ramping up the sex appeal for products like Microsoft Office by including the Xbox 360 and Kinect in the picture. More »
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As promised last week, EA delivers the full version of its "99 Problems" Battlefield 3 TV spot today, unveiling never-before-seen gameplay footage and a new tagline aimed right between Modern Warfare 3's eyes. More »
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Back in June, EA Sports announced plans to open up three brick-and-mortar stores, appealing to sports fans' wallets with games and apparel. This is the first location, the month-old EA Sports store located just at the Concourse C entrance at Charlotte (N.C.) Douglas International Airport. More »
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Looking for a new line of work? Do you know anything about the potential harmful effects of shady experimental drugs and mad scientist-level bioengineering? No? Then you sound perfect for the Umbrella Corporation. More »
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Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler returns to launch the "Long Live Play" marketing campaign. More »
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We covered Ubisoft's terrifying marketing ploy for Rocksmith two months ago. As it turns out, there was a much less scary marketing campaign going on all summer long. More »
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Soon Xbox 360 gamers will be able to get some use out of their Kinect: Interacting with a new suite of multimedia advertising set to hit the console and its $150 peripheral next spring. More »
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Deep Silver is a lovely little company, but when a game generates the sort of buzz Dead Island stirred up with its stunning trailer, the big guns need to be called in. That's why Techland's zombie vacation game is coming to the Americas via Square Enix. More »
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This may have been a prediction. It sure as hell sounds like a threat. This year, Activision and Electronic Arts will both spend more on the marketing for two games than many publishers will ever spend on developing one, said Electronic Arts' CEO. As he was speaking to a conference of advertisers, it was surely music to their ears. More »
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In this addictively epic edition of Speak-Up on Kotaku, commenter Aikage the Skilled Furby is having trouble dealing with the video game industry's ever-changing buzzwords. More »
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Or would we? We'd shoot one portal beside our couch, one on the side of the bus, and wait for it to reach its destination from the comfort of our own homes. Seattle's mobile Portal 2 ads via Reddit. More »
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Before we go any further, we're going to wager that, due to the jiggling booty on display, the repeated grunts of satisfaction, the dripping bodily fluids and the attire inappropriate for most tennis courts, this ad for Top Spin 4 could be categorized as NSFW. More »
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A Homefront promotion for the Game Developers Conference involved releasing hundreds of red balloons in the downtown of one of the most environmentally conscious cities in America. Many floated into its neighboring bay. Bad idea? Yeah, you could say that. [Update] GameStop has released a statement, saying publisher THQ initiated the promotion and used environmentally-friendly balloons. More »
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From Weasel News to Maibatsu, Tw@ to Logger Beer and, of course, the Degenetron, Grand Theft Auto's games are well known for delivering a pitch-perfect satire of the times in which they are set. The registration of five zany Web site names by Take-Two can only be for a Grand Theft Auto game, and they suggest a setting that deals with the current economic downturn. More »
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A Sony executive recently declared that Marcus Rivers, the smartass 'tween flack for the PSP who debuted at E3 last year, delivered "positive sales effects," for the handheld. Near as I can tell, that's the first anyone's heard of the little twerp in more than four months. More »
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Electronic Arts' Dead Space 2 marketing campaign is in the sights of a parents advocacy group. More »
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First Bulletstorm took on Halo with a touching, vomit-soaked diorama. That's good enough for Halo, but to take on Call of Duty it'll need something meatier, like the full downloadable PC game Duty Calls. More »
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Mom and gamer Winda Benedetti writes why she's not a big fan of Electronic Art's mom-centric Dead Space 2 marketing campaign. More »
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A Dead Space 2 viral campaign launching this weekend took plenty of chutzpah, I'll give it that. Electronic Arts brought in 200 middle-aged mothers under the auspices of a focus group looking at a new game. They were, aptly, horrified. More »
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Guinness is handing out the video game world records left and right, and now it's Sony's turn. They've assembled a crack team of LittleBigPlanet 2 players to take down fabricated records next week, and you can watch. More »
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Kinect gamers get a free download pack for Kinect Sports today courtesy of Samsung. More »
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After seeing a baby delivered with the Grabinator, I'd say it's a virtual inevitability we're going to end up with Kevin Butler Sackboy costumes sometime soon after LittleBigPlanet 2's release. More »
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Speaking at an investor's conference on Thursday, a Microsoft executive offered that Kinect not only knows how many are in the room when an ad's shown, but what kind of team colors they might be wearing. Uh-oh. More »
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Just to screw with you, GameStop's put Gran Turismo 5, which was originally planned to release on Tuesday, on the hood of Joey Logan's No. 20 Toyota for tomorrow's O'Reilly Auto Parts Challenge at Texas Motor Speedway. Seen via GoJoeyLogano.com More »
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Tomorrow all 17 million plus players of Zynga's Facebook game FarmVille will be getting a new neighbor: The villainous star of DreamWorks Animation's Megamind, opening in theaters this Friday. More »
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Thing about Joey Logano, driver of NASCAR's No. 20 GameStop Toyota, is when he pits for a splash of gas and two driver's side tires he trades in the used ones for $6.75 in store credit. (/laugh track) More »
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The Jeep Wrangler Call of Duty: Black Ops Edition hits dealerships next month for a suggested retail price of $30,625 and $33,500. But why does it even exist? More »
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Advertising for two new products. More »
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Brace yourself for the Black Ops invasion. Billboards for Activision and Treyarch's next Call of Duty game are already taking over Times Square, just the beginning of the publisher's "biggest investment" ever made in the launch of a title, according to big boss Bobby Kotick. More »
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Nintendo's Wii Party is more than just a collection of enjoyable mini-games. It's also the ideal instrument to get you the girl of your dreams, even if she's currently dating a total douchebag who just happens to have great hair. More »
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Sprint and T-Mobile join Chevrolet in using Microsoft's innovative new Kinect controller to advertise to gamers in innovative new ways. More »
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The sharp-eyed bloggers over at Aggrogate noticed something amiss with today's issue of freebie New York newspaper Metro. Instead of a sexy cover for the pub's Sex Issue, the Metro was wrapped with a faux cover dedicated to the panic in London caused by puzzles. More »
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Or so implies the latest e-mail from the folks at PlayStation, who are clearly aware that pink plastic video game accessories are not cross-gender compatible. As seen in my e-mail inbox. More »
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Copyranter posted this music-infused video showing off the zombie arm invasion of Madrid, Spain meant to help promote Milla Jovovich's latest zombie-killing flick: Resident Evil: Afterlife. More »
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Will a pair of glowing, bobble-headed heroes make you a fan of the PlayStation Move? The MoveMen, stars of a new PlayStation Move ad push, are here to try to sell you one, stylishly. More »
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Nintendo of America is prepping to make their annual odyssey across the United States next month, showing off samples of what's coming for the holidays to select press. More »
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