Lacoste Loses its Second Mind

lacoste contest model second life

By Brian Crecente Apr 9, 2007 1:05 PM

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Lacoste Loses its Second Mind

Lacoste, the tiny alligator obsessed clothier, has officially lost its mind... for Second Life.

Women's Wear Daily is reporting that Lacoste is holding a modeling contest for the "100 most remarkable avatars" on Second Life. Six of the winners will participate in a virtual photo shoot, aka screen shot session, and split $1 million in Lindens, aka funny money. Brian Crecente

Bits and Bytes [WMD, via 3pointD]

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