<![CDATA[Kotaku: John Riccitiell]]> http://cache.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: John Riccitiell]]> http://kotaku.com/tag/john riccitiell http://kotaku.com/tag/john riccitiell <![CDATA[EA to 2k, It's On Like Donkey Kong]]> EA's CEO John Riccitiell has been kept awake at night when thinking about competitor 2k Sports and their success with All-Pro Football 2k8. Here's what he had to say:
When you've got a competitor like Take-Two on the sports side, and they launch a football title using some of the industry legends, you want to make sure that ends up being a blip and is not repeatable, because we like to defend our franchises aggressively.
And then he totally didn't add:
We're between egging their house and signing an exclusive NFL contract that lasts forever. Go to EA.com to vote for what you want to see.
I sincerely enjoy when companies are forthright about their competition. There's nothing more pitiful than pretending that guy standing in the room, scowling in your direction is some anonymous stranger, whose wife you didn't sleep with. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=283404&view=rss&microfeed=true