Things weren't exactly easy. In fact, many stores in Japan didn't even want to carry the product. Sweets that you drink out of a plastic toilet? Eh... But now, Moko Moko Mokoletto is flushed with success.
In Japanese "moko moko" (もこもこ) means "fluffy", and the candy's box reads, "Delicious fluffy foam overflowing from a cute, miniature toilet!"
Moko Moko Mokoletto comes with a small toilet model you snap together yourself as well as two candy flavors: soda (which kind of tastes like 7up) and cola (which kind of tastes like cola). There are also decals you can put on the toilet to make them look human—like the cars in Cars. Add the powered candy and some water, and within seconds, the commode is bubbling with foam.
Growing up in the U.S. during the 1980s, there were numerous "gross" types of sweets, such as gummy boogers or candy snot. Little kids like gross things, and that's exactly who Moko Moko Mokoletto was initially aimed at.
According to Trendy, the stores that did carry Moko Moko Mokoletto found that the candy did pretty well. And even shops that were initially reluctant to sell the toilet candy found that the snack delighted kids.
Then, last month, a video of Moko Moko Mokoletto went viral on YouTube, garnering over 700,000 page views. On Twitter and on foreign websites, Moko Moko Mokoletto became a hot topic. The candy's maker, Tokyo-based Heart Co., is planning on launching Moko Moko Mokoletto in Hong Kong and is considering ramping up production. Because you can never have too much toilet candy.
While the candy itself is interesting, what's more interesting is how Japanese figure collectors have been incorporating the overflowing loo into their humorous tableaus.
Cola kind of looks like doody, and that's no load of crap.
To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.
Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.