It sure looks like him! But, what's with the nunchaku? And is he riding a raptor? With a rastacap?
The armor does resemble Commander Shepard's N7 Armor from Mass Effect 2. There are some differences, though. Try to spot them:
Not sure if EA, the game's publisher or BioWare, the game's developer, signed off on the Old Spice spot, which you can watch below.
Kotaku is following up with EA and will update this article should the company comment. In the meantime, enjoy this:
Flavor Patch - Old Spice [ReaLiquicity@YouTube]
Commander Shepard from Mass Effect wielding nun-chucks [Pirate Reject]
To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.