http://cache.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png http://kotaku.com/tag/in-game ads http://kotaku.com/tag/in-game ads

Dying in a video game pisses people off. In-games advertising pisses people off. Independent free-to-play browser-based online game developer Artix figures it might as well kill two angry birds with one annoying stone, merging death with in-game ads. Isn't it just perfect? More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5818136&view=rss&microfeed=true

Drink a Dr Pepper and you might land yourself some free Sims 3 goodies as part of the kick-off for a multi-year, multimillion-dollar advertising deal between Electronic Arts and the soft drink company. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5302419&view=rss&microfeed=true

In-game advertising group Massive announced it has signed with Blizzard Entertainment today, feeding the Starcraft and Diablo publisher ads through its Battle.net service. But don't expect to see any actual ads in those games. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5101661&view=rss&microfeed=true

Executives from Activision are dishing dirt on the company's upcoming releases at an in-game advertising summit hosted by Massive. That means more Call of Duty, more James Bond and confirmation on Tony Hawk's reinvented controls. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5101631&view=rss&microfeed=true

It's not really an Easter egg, but if you have Burnout Paradise and you're wondering where the hell that Obama ad is, MTV Multiplayer has the lowdown on finding it. It's at the Paradise City location marked in the image above. But this won't work if you don't live in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, or Wisconsin. And it won't work at all on a PS3. Instead you'll see an ad for a car that doesn't exist. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5065618&view=rss&microfeed=true

Gamers have a "consistently positive" opinion of in-game advertising? That's what ad agency Massive, which is owned by Microsoft, found in a survey whose results it announced this morning. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5012442&view=rss&microfeed=true

Enemy Territory: Quake Wars seems like it's been in development forever. We're close to a public beta, but a release date? I'm sure it's another one of those "when it's done" sort of things. With an online game such as this, expect a great deal of post-release development as well. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=270394&view=rss&microfeed=true

Leading new media research firm Interpret has released a study that shows judging the value of a game solely by sales figures severely sells said game short. At a time when in-game advertising is spreading like wild fire, reporting the actual reach of a game is key in determining the value of the title. Interpret demonstrates with findings from their latest Gameasure report. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=245919&view=rss&microfeed=true

According to website CNN Money, Google Inc. is currently in negotiations to purchase Adscape Media, a San Francisco company that provides in-game advertising to many major companies. This is just another in a long line of bids by Google to buy up companies so they can stretch their advertising presence in as many types of media as they can. If the Adscape purchase goes through, it would mean that Google would be able to deliver in game ads over the internet, directly into the games. How exactly that would work, I'm not sure, but don't be surprised if you wake up one day to find a big ole' Google Billboard staring you in the face when you load up your favorite game. Flynn De Marco More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=230249&view=rss&microfeed=true

Next-Gen has an interesting interview up with the new Acclaim's CEO Howard Marks. I say the new Acclaim, because this current version of the company bears no resemblance to the one that brought us Turok and NBA Jam. This new company is all about Asian MMOs. Not only that, but Marks says they will be making most of their money off of in-game ads and virtual item sales. Sounds like a good chance we'll be reading about another Acclaim Chapter 7 in the near future. —Brian Crecente More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=176008&view=rss&microfeed=true A new research study (eyes glaze over) says that the majority of gamers don't mind in-game ads. And it has the figures to prove it. I'll spare you the numbers, but the vast majority of players said that in-game adverts would not impact their likelihood of playing the game says ad study site Brands In Games. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=175247&view=rss&microfeed=true

In a move not particularly surprising to most, GameSpot reports that Sony Online Entertainment have announced that they will be running adverts - served by Massive Entertainment - in The Matrix Online. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=138130&view=rss&microfeed=true