In Japan, the World Cup Is Sold with Pikachu

The World Cup is starting soon—real soon. June 12, actually! You know what that means? Merchandising. And in Japan, that means Pokémon merchandising.

Since Japan's official World Cup mascot is Pikachu, the character is being put on a whole bunch of things so people will buy them. Makes sense!

Better yet, in Japan, Pikachu is already slapped on a bunch of things. Now, the character is on a bunch of things in a World Cup jersey. Gotta catch 'em all!

In Japan, the World Cup Is Sold with Pikachu

In-store display proudly features Pikachu. [Pic: zugotta]

In Japan, the World Cup Is Sold with Pikachu

Here are Pikachu sandwich cakes. They are flavored "milk ichigo" (ミルクイチGO) a pun on "milk strawberry" and "go first." [Pic: rabienrose310]

In Japan, the World Cup Is Sold with Pikachu

More Pikachu World Cup soccer snacks. [Pic: 3sasanosassa4]

In Japan, the World Cup Is Sold with Pikachu

Towels. [Pic: kyangab]

In Japan, the World Cup Is Sold with Pikachu

A notebook. Well, two notebooks (one is not for the World Cup, but rather, Yokai Watch). [Pic: kimubun]

In Japan, the World Cup Is Sold with Pikachu

Donuts. [Pic: withrilakkuma_S]

In Japan, the World Cup Is Sold with Pikachu

Pikachu World Cup bread comes with little stickers (all Pokemon bread does, but the World Cup-branded ones come with stickers like this.) [Pic: jun_hz]

In Japan, the World Cup Is Sold with Pikachu

A hat. [Pic: oi_mnm]

In Japan, the World Cup Is Sold with Pikachu

A kiddy jersey. [Pic: ega_watari]

In Japan, the World Cup Is Sold with Pikachu

Chewing gum. [Pic: kenta_ebityuu]

In Japan, the World Cup Is Sold with Pikachu

Plush toys. Note the coin cases. [Pic: mi0nyan_a]

In Japan, the World Cup Is Sold with Pikachu

A thermos. Note the thermos. [Pic: soccer_nipponda]

In Japan, the World Cup Is Sold with Pikachu

Another uniform for kids. [Pic: GALLERY2_shop]

In Japan, the World Cup Is Sold with Pikachu

Paper for origami. This also comes with stickers. [Pic: keimass_soccer]

In Japan, the World Cup Is Sold with Pikachu

A Pokéball... soccer ball. And no, it's not as big as an actual soccer ball, but rather, Pokéball-sized. [Pic: Takara Tomy]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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