This is the "Gold Ring" Quarter Pounder. Priced at 1,000 yen, it was only available for one day, this past Saturday. The burger was inspired by jewelry. Because jewelry tastes delicious?
McDonald's always had yummy-looking hamburgers in its promotional images—and less delicious-looking ones in real life. But if you are paying ten bucks for a burger, you want it to look like a ten-dollar burger, no?