Because they cannot motivate themselves? Who knows! But according to
Trending in China (via Tech in Asia), “programming cheerleaders” apparently exist.

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Here’s Trending in China explaining what’s going on:

Internet companies across China are embracing programming cheerleaders, pretty, talented girls that help create a fun work environment. Their job includes buying programmers breakfast, chitchatting and playing ping-pong with them.

Eh... Trending in China doesn’t give exact numbers for how many companies are doing this.

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In the top photo, you can see a woman programmer, but it doesn’t look like the company hired a dude cheerleader.

[Photo: Trending in China]

An HR manager at an internet company in China that hired three such cheerleaders tells Trending in China that its programmers are “mostly male” and stink at socializing.

[Photo: Trending in China]

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Reportedly, productivity is up at the company, and supposedly, the cheerleaders are helping programmers get more work done. But it all seems rather patronizing—for both the cheerleaders and the programmers. So, uh, yeah.

[Photo: Trending in China]

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Top photo: Trending in China

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter@Brian_Ashcraft.


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