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Casual gamers want better! Their expectations are becoming high says Ubisoft. According to the company's Games For Everyone executive producer Pauline Jacquey, it's competitors that are raising the stakes. Says Jacquey: More »
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Hey girls! The second issue of Future's Girl Gamer - the UK's first Nintendo-centric games magazine for girls - is coming this March, and have they got a contest for you! Within the pages the pink titled magazine with its pink DS sporting cover girl is a giveaway that you can't afford to pass up, considering your unique role in populating the planet. They're giving away 10 copies of Ubisoft's pet baby simulator, Imagine Babies, along with a shiny new and most likely pink DS to play it on. Combine it with the cover story on Cooking Mama, and you'll snag yourself a husband of strong breeding stock in no time! Hit the jump for the cover in all its glory, along with a little more exposition. More »
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Remember Ubisoft's propagation of female gaming stereotypes Imagine series for the DS? Sure ya do! According to French publisher Ubisoft, in-house research showed that pre-teen girls were interested in things like fashion, cooking and caring for animals and babies (and probably baby animals). The Imagine series is aimed at 6-14 year-old females. According to Ubisoft's Shara Hashemi: More »
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