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IGA Worldwide's in the business of in-game advertising, of course, and the figures it cites are its own. But according to their research, gamers respond to ads a lot more favorably than some would believe. More »
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In-game advertising company IGA Worldwide continues its streak of signing major console manufacturers and publishers to their network, announcing that they've signed a multi-year agreement with Activision to supply dynamic advertisements for the company's PlayStation 3 titles, beginning with Guitar Hero: World Tour. More »
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As alluded to earlier, Sony Computer Entertainment America and Sony Computer Entertainment Europe have officially announced their in-game advertising deal with IGA Worldwide. Says Justin Townsend, IGA Worldwide CEO: More »
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If you don't already, you should start reading Paul Hyman's weekly game column in The Hollywood Reporter. One reason is that Hyman writes consistently interesting articles, largely on the business aspects of games. Another is that everyone in Hollywood reads The Hollywood Reporter, but not necessarily the game trades. It's interesting to imagine how they are seeing the medium through Hyman's take on it. More »
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All this talk of strategic relationships between advertising entities is about as thrilling as a session of Deadly Towers on the NES, but for those who follow the invasion of in-game advertising, be aware that the NBC Universal monolith will be soon serving you content. IGA Worldwide, whose partners and clients include EA, Valve, Atari and Codemasters, have come to an agreement with the ad sales portion of the mega-entertainment company. That means you could be seeing in-game billboards for any of the conglomerate's movies, TV shows or theme parks plastered in the upcoming game of your choice. More »
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