Sony Is Selling the PS Vita with a Dick Joke

As part of a PS Vita summer campaign, Sony has released a new Japanese ad on YouTube that can be described as ballsy. That, or a cheap sight gag.

In the spot, schoolkids are getting changed for their summer swimming lessons, and after one kid drops his towel, another kid's jaw drops and he says, loosely, "He's an adult!" (大人だ! or "otona da"). That's followed by the announcer saying, "For you who aren't grade schoolers anymore."

Then, the same kid says, "It's totally different from mine" as he watches the bigger kid play with his PS Vita. He then says, "Amazing, the color is different" as he watches him play some more. Heh.

Sony Is Selling the PS Vita with a Dick Joke

I haven't seen this spot on television yet and wonder if Sony will attempt to air it.

PS Vita 夏キャンペーン 「おっ、大人!?」篇 [PlayStation Japan]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.