<![CDATA[Kotaku: Hype]]> http://cache.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png <![CDATA[Kotaku: Hype]]> http://kotaku.com/tag/hype http://kotaku.com/tag/hype <![CDATA[Death of PC Gaming Scheduled to be Disproven on August 26]]> We've heard it said time and time again, PC gaming is not dead, but sometime just saying something isn't enough. This Friday, PC peripheral maker Razer plans to prove it. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5833247&view=rss&microfeed=true <![CDATA[So, Just What Is "Hype"?]]> The word "hype", in this business at least, in most cases refers to the buzz surrounding an upcoming video game. For fighting game fans, though, it has a very different and not-so-specific meaning. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5827575&view=rss&microfeed=true <![CDATA[NBA 2K11 Records A Dominating Performance — On Twitter]]> Few video games reach trending topic status on Twitter. It's the sort of thing normally accorded to disasters, celebrities, and global news. NBA 2K11 has been a trending topic every day since Monday, for 57 hours straight at one point. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5659507&view=rss&microfeed=true <![CDATA[Eidos: Batman Is "As Close To Perfect As We've Ever Come"]]> Eidos kicks the hype engine for Batman: Arkham Asylum into overdrive, preparing a massive marketing campaign for what they are predicting will be one of the stand-out titles of the year. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5205281&view=rss&microfeed=true <![CDATA[Hype Cycles and Dysfunction: Game Journalism]]> Leigh Alexander has a nice piece up on what she calls the "dysfunctional family circle of game industry, game media, and game consumer," focusing on the whys and wherefores of the 'hype cycle,' hot (sometimes misleading) headlines, and a culture of jaded consumption. There's been a lot of talk of the problems of game 'journalism' lately, but Leigh's piece is particularly well-written and reasoned. Are we dealing with a chicken or the egg question?: More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5068927&view=rss&microfeed=true <![CDATA["More" Dragon Age Revealed This Wednesday]]> You have plenty of time between now and the proposed release date of BioWare's role-playing game Dragon Age to stoke your enthusiasm. What might help are promised new details on the PC-bound RPG, which the official Dragon Age site says is due on July 9. That's just a mere two days from now. Normally, we'd expect to see a Flash-driven countdown clock to ratchet up the anticipation, but sadly we don't get one. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5022712&view=rss&microfeed=true <![CDATA[Chrono Trigger Site Debuts in Japan]]> Hi everybody. Lots of you tipped us off to the countdown at Chrono Trigger's Japanese website. Technical difficulties over here, compounded by the short weekend, meant I couldn't get advance word out to you in time. But there's the screenshot above, with two seconds left, to prove I was watching!!! More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=397935&view=rss&microfeed=true <![CDATA[Blizzard Splashwatch: Final]]> What the hell, Blizzard? All of that teasing, all of those runes, and here it is, the Diablo III splash page. No fancy transition from the ice to this, just wham, bam, thank you fans. Oh well. At least we can still have fun figuring out what the penguin and Lost numbers signify. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5020476&view=rss&microfeed=true <![CDATA[Fable 2 "Big-Ish"-Ton Next Week]]> If you're hankering for a hunk of Fable 2 news, you will want to carve out some internet time for yourself next week, as the official Lionhead Studios blog teases some big-like news. "A lot is happening" writes the official Lionhead dev blog, "if you are anxious to find out something new about Fable 2, I suggest you make sure you've got access to the internet, next week! Yes we are planning something (quite) big-ish." More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5008145&view=rss&microfeed=true <![CDATA[Mass Effect 2 Will Blow You Away]]> Earlier today, we heard that Mass Effect 2 is already confirmed for PCs. How nice. But that's too much news and not enough hype for my fanboy taste. So I'm grabbing the Mass Effect 2 Hypometer and cranking it up to 11...maybe even 12. Because when talking about the upcoming title, BioWare's Senior Manager Matt Atwood had this to say:
How will it correlate to Mass Effect, the original? There's a lot of really exciting answers to that question. I think that people are going to be blown away.
He continued: More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=367960&view=rss&microfeed=true <![CDATA[PlayStation 3 Super Game Coming in 2009?]]> BBC blogger Darren Waters got a sneak peek at some upcoming titles in London a few weeks ago. He thought Motorstorm 2 looked excellent, and that the Resistance 2 trailer was enticing. But what rocked his world the most? More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=360416&view=rss&microfeed=true <![CDATA[Crecente and Ashcraft... In Portuguese!]]> Hey Portuguese speakers! If you've ever wondered what I or Crecente sound like in your native tongue, you're in luck. Both of us are writing regular editorial columns for nice lookin' gaming culture mag Hype!. (No, we aren't writing in Portuguese, but rather, our columns are being translated into the language.) Anyway, if you live in Europe and can understand Portuguese, take a gander. And if you don't understand Portuguese, just look at the pictures. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=313768&view=rss&microfeed=true <![CDATA[Brownback Blog Late To Handheld Dangers Party]]> With their candidate on the brink of no longer being a candidate, the unofficial Sam Brownback blog has found some time to try and generate some anti-gaming hysteria, dredging up two relatively ancient stories in the name of ruining Christmas for children across the country. The main gist of the article is the Nintendo DS as a tool for child molesters. It includes video of the news story I dissected back in February and some extremely entertaining propaganda speech.
Introduced in 2004, the Nintendo DS (for Dual Screen or Devil Screen), this game machine has sold some 700 million or so units. That's an epidemic. It's undeniable that it has been a "success" for its Japanese manufacturer, Nintendo (makers of Donkey Kong aka Monkey Donkey, a game in which a monkey kidnaps a young girl to satisfy his bestial desires). It's also been a tremendous success for pedophiles everywhere.
More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=312816&view=rss&microfeed=true <![CDATA[Capcom Teasing Megaton Bombshell News]]> Put your hype-proof jackets on, kids, because Capcom is ready to let loose with a number of news "bombshells" starting October 15. As with many gaming announcements, the official bomb drop date is next Monday, but leaks and the occasional Famitsu exclusive might see word from Capcom HQ much much sooner. The hype machine was pumped and primed when Super Street Fighter II Turbo HD Remix producer Rey Jiminez posted on the official Capcom USA blog "Well, I can testify, that what's coming is a megaton bomb!", adding "You will not be dissappointed." More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=309343&view=rss&microfeed=true <![CDATA[Has the DS Situation Normalized in Japan? (Not Really.)]]> Earlier this year, Japan was DS crazy. Getting your hands on a DS was hard at best, requiring customers to line-up for the latest shipments. And last year? Last year, Japan was BANANAS for the DS. Things got so bad that retailers began reimporting American DSes and selling them to hungry Japanese customers. The demand seem to have cooled off considerably. When the Crimson/Black DS Lite went on sale last week, there was little fanfare, and it was possible to walk into almost any store and pick one up. Folks didn't line up either! All the other colors are apparently available at most stores in Den-Den Town — though, I did notice the Enamel Navy and the Jet Black DS Lites sold out at couple Akihabara shops on Friday. Does everyone who wants a DS in Japan finally have one? Or is Nintendo finally meeting the demand? More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=308015&view=rss&microfeed=true <![CDATA[The Biggest Entertainment Launch In History]]> Why does Halo 3 get so much coverage? For every one of you who complains about it there are a thousand more people buying it, that's why. According to a rather celebratory press release from Microsoft, Halo 3 is now officially the biggest entertainment launch in history, bringing in over $170 million in the U.S. alone during the first day of availability, beating out even the biggest movie opening day totals. Over a million players logged into Xbox live during the first 20 hours of release, and nearly all of them have killed me at least once at this point. Retailers are understandably overjoyed.
Bob McKenzie, Senior Vice President of Merchandising for GameStop Corp commented that, "With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history."
So that's why you see so many Halo 3 posts. Now we just have to wonder where we go from here. What can top the insanity surrounding Halo 3's launch? We should ponder this while we hit the jump to read Microsoft loving itself. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=304144&view=rss&microfeed=true <![CDATA[When Hype Gets Out of Hand]]> Halo 3 is undoubtedly one of the most highly anticipated games of this year for many people. It is also true that the Halo 3 hype machine has been working overtime, injecting a bit of Halo into everything from beverages to cars. While this kind of marketing works on a lot levels, I can't help but think that in some ways it might be a detriment to the title. Not only does it make it difficult for the game to live up to everyone's expectations, it also leaves other people (some of whom might be fans) wishing they just didn't have to hear about it anymore. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=300261&view=rss&microfeed=true <![CDATA[Ubisoft Snags Cameron's Avatar Rights]]> I may have never gotten my dream game based off of James Cameron's last epic film, 1997's Titanic, but Ubisoft has taken steps to make sure that the great writer / director's work isn't bypassed for game treatment again, having secured the rights to his 2009 film "Avatar". The movie follows the story of an ex-Marine who finds himself in a struggle for survival on an alien planet. The title refers to the main character's status as an Avatar - a human mind in an alien body. Certainly sounds like a video game plot, doesn't it? With a cast that includes Sam Worthington, Zoe Saldana (rawr), and Sigourney Weaver and WETA on effects detail, "Avatar" could turn out to be the next big sci fi epic. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=281833&view=rss&microfeed=true <![CDATA[Call Of Duty Dev Hypes Huge News]]> Infinity Ward, creator of the Call of Duty series, is readying the hype train, now scheduled to depart this coming Saturday. In a post on their official forums from the site's Community Relations Manager, big things are teased from the Activision-owned developer. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=254619&view=rss&microfeed=true <![CDATA[Big Halo News Coming Soon]]> In his weekly update, Bungie's Frankie says some big things are coming this week. You've got the two new Halo 2 multiplayer maps, Desolation and Tombstone, for $4 hitting next week. Also, there will be a new auto-update for the game, new playlists and they will be resetting all rankings. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=250688&view=rss&microfeed=true <![CDATA[PS3 Owners To Be "Very Happy" Come GDC]]> In an interview with GDC executive director Jamil Moledina, the bar has been set unbelievably high for Phil Harrison's March 7th keynote "Game 3.0: Developing and Creating for the 3rd Age of Video Games." Will there be megaton caliber announcements from Sony? More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=240478&view=rss&microfeed=true <![CDATA[Peter Moore Harps on Vista Gaming]]>
Microsoft VP Peter Moore is extremely confident about Windows Vista's gaming functionality, if the first line in the open letter to the press he issued on the subject is any indicator.
Mark your calendars: January 30th 2007 will be the most significant day in gaming for the next several years.
That's a pretty big statement there. Typical Moore, really, though I am not used to him telling me to mark my calendar without revealing a date tattooed on his body somewhere. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=231119&view=rss&microfeed=true <![CDATA[PS3 Campers Already In Line At Best Buy]]>
Devoted reader Jonathan "I'm not the lead singer of Korn" Davis risked life and limb to get us this shot. Three of the hardest of the hardcore (or least sane of the hardcore, you decide) already have their mushy butts in line at a Burbank, California Best Buy, prepared to be the first through the doors when the PlayStation 3 goes on sale next Friday. Nine days from now. Looks like the rest of you can skip this location. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=213422&view=rss&microfeed=true <![CDATA[W.T.F. Is G.H.O.U.L.?]]> Look, we don't know either! The official Guitar Hero II Myspace page, who we'll have to assume is run by Kyle Rechsteiner, publishing operations do-gooder for Red Octane, has an updated blog entry with the above logo and the following cryptic message. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=189184&view=rss&microfeed=true <![CDATA[UPDATE! Bite the Waxing Quintile: What the Christ is Eon8?]]> This was going to be a big comprehensive post about the Eon8 thing that's rattling all sorts of meme vectors right now, but as with viral marketing of this scale, the sheer number of forum posts, references, speculation and factoids gleaned via WHOIS and hacking are making that sort of thing redundant. So instead this will be a brief overview, followed by a linkstravaganza. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=184679&view=rss&microfeed=true <![CDATA[Hype?]]> Sorry Hype, but I think you're just that. More »
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