Another small triumph for the Entertainment Software Association today, as the North American branch of 505 Games joins the game industry trade organization.

505 Games is the third new member of the ESA to join this year, together with Natsume and Southpeak bringing the organization's roster up to 23 companies. The smaller North American offshoot of a larger European publisher, so far 505 Games' U.S. contingent has managed to release Hotel for Dogs and...well that's pretty much it.

"505 Games joins a diverse group of entertainment software companies all working toward the same goals," said Michael D. Gallagher, CEO of the ESA, which represents U.S. computer and video game publishers. "We are glad we can add 505 Games' creativity and ideas to the ESA's efforts to promote the computer and video game industry."

Ideas like hey, let's release a game based off that Hotel for Dogs movie! I just hope their sheer creativity doesn't prove too overwhelming.