Overwatch players are practically conditioned to react to McCree’s ultimate: if you hear “IT’S HIGH NOON” mid-match, you either quickly survey the area and run for your life, or you die. The sound cue is supposed to be useful and informative.

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...unless of course someone starts abusing it. Nigma’s Vidya Channel took McCree’s sound clip and started playing it at random intervals during real matches, just to get a rise out of people. The result is pretty funny:

Ha. Can you really get mad, though? Even McCree’s voice actor allegedly does this while playing Overwatch: