For the last 11 years, the yearly China Digital Entertainment Expo has been "entertaining" China and the world's gamers. Commonly known as China Joy, the show is usually known more for its booth companions—in fact, this year's China Joy was more about the gamers and geeks taking photos of young women.
Over 200,000 people attended the four-day event, which is arguably one of the largest gaming expos in the world, second in Asia only to the Tokyo Game Show. Despite the massive turnout, this year's China Joy seemed smaller. Perhaps due to the possibility of a lift on the console ban, major companies such as Sony and Microsoft didn't even have booths at this year's show.