Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013

For the last 11 years, the yearly China Digital Entertainment Expo has been "entertaining" China and the world's gamers. Commonly known as China Joy, the show is usually known more for its booth companions—in fact, this year's China Joy was more about the gamers and geeks taking photos of young women.

Over 200,000 people attended the four-day event, which is arguably one of the largest gaming expos in the world, second in Asia only to the Tokyo Game Show. Despite the massive turnout, this year's China Joy seemed smaller. Perhaps due to the possibility of a lift on the console ban, major companies such as Sony and Microsoft didn't even have booths at this year's show.

The game selection was also slim pickings. In lieu of the bigger companies, smaller companies operated huge booths. Companies such as Tencent and NetEase showed off older games, which have already been either announced or released. Tencent had about 20 computers dedicated to Monster Hunter Online. The coolest booth this year was probably the Glorious Mission booth attached to the Giant booth.

Ah screw it, there's nothing more to say about China Joy this year other than that it was more of the same and not much about the games. Time for some pictures!

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013

There are loads of pictures of beautiful women, scantily dressed women and booth companions everywhere. Those photos are literally the same everywhere, so this time around let's go with some fun photos. Some of my photos are totally creepy too but that's just China Joy!

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013

An exhibitor poses next to a Master Chief cosplayer.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


A steampunk robot exhibit for Snail Games' new RPG called Black Gold.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013
A cosplayer showcasing a game at The 9's booth.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


This company had their booth companion "hand out" fans. The fans make up a dress...

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013

Chinese gamer tests out Rocksmith at the Intel booth! The INTEL BOOTH!

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Players test out a multiplayer online battle arena game.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


This guy is playing the augmented reality game Kazooloo on an iPad. The booth companions are holding up the AR cards.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


China Joy was an incredibly sweaty mess... I must've salted at least four t-shirts.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Two booth companions were caught off-guard during their break.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


There were no free hugs to be given...

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Hot Dog Toyz showed off some of their newest toys and figures.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


A booth companion tells a mascot to stop following her. It wasn't malicious or anything, it was all in good fun.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Giant, the company that made Glorious Mission, pulled an "AMD"—instead of a booth of women they went with men!

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Can someone identify who this cosplayer is portraying?

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Paid cosplayers perform a skit at Sohu games booth.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


The Glorious Mission had its own booth! Fully equiped with "tough guys".

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


I'm confused... This is a game about the Chinese People's Liberation Army, why is one of the booth companions dressed in US Navy fatigues?

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Two guys cosplayed as Chinese fantasy characters. Can you identify who they are? I couldn't, even when they told me.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


"Acolytes" walked through the exhibition halls promoting Shenzhen BaoFeng company's iOS/Android action role-playing game, "Dark Ages".

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


This cosplayer towered over the crowd at China Joy! Portraying Jiraiya from Naruto, this dude stood at at least 6'9. I'm a tall Chinese guy, and this guy was at least a head taller than me.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


A lucky kid playing Fruit Ninja Kinect at the Le Yue Games booth.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Check out this guy's intensity!

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


These are just too cute!

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


A moment with Portgas D. Ace. This cosplayer was making his way through the exhibition halls to the cosplay competition.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


A photographer explains to a Kakashi cosplayer how to better portray the character.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


This cosplayer, portraying Ichigo from Bleach, takes a moment from posing to take pictures of his lady friend.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Two of the six Chun-li's walking around China Joy 2013.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


I was surprised to find only these two cosplaying as Attack On Titan characters.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Tencent booth lady poses for pictures behind Tencent's "VIP" booth.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Check out these Naruto cosplayers! There's Naruto, Kurenai and Orochimaru!

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


Final Fantasy X's Yuna wears a feather, which seems to be the accessory of choice at this year's China Joy.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


A small sampling of the trash found at China Joy's exhibition hall. It was nigh impossible to walk more than a meter without stepping on or kicking some garbage.

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013


I found a staple of old China Joy outside the exhibition! Mr. Kotex is back baby!

Bonus Photo: Here's Mr. Kotex with Sina's booth companion - in my opinion, arguably the best booth companion in China Joy this year. (Sina's booth had about four women! The smallest number, apart from the ones that didn't have any at all.)

Geeks, Games, and Extremely Bored Booth Companions at China Joy 2013

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Eric is Beijing based writer and all around FAT man. You can contact him @FatAsianTechie@gmail.com or follow him on Twitter @FatAsianTechie.