Were you excited over the new 40GB PS3s? Then you are gonna love this! During the Eurochocolate festival in Perugia, Italy, Sony debuted their newest SKU. Details are short at the moment, but the model does not look backwards compatible. The new "chocolate" color is a surprise, complete with matching SIXAXIS controllers, but we're hopeful that this new SKU is built from cheaper components that could cut current prices even more than the 40GB model. Stand aside Nintendo, Microsoft and Hershey, there's a new sheriff in town. Bonus pick post-jump.

New PS3 model: PlayStation 3 Chocolate [via videogamesblogger]

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