There's a certain sense of poignancy about this. Halo 3's marketing has been impressive/overwhelming, so much so I'd throw it up there as a shining example of pure, thoroughbred capitalism done right/gone too far. Which is why it makes sense that the crowning PR achievement prior to the game's launch was to have Master Chief and a bunch of Xbox/Bungie people (including Shane Kim & Frankie O'Connor) ring the bell to signify the close of trading for the day.
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