Kotaku
This should settle it once and for all: Xbox fanboys are smug, distrustful jerks and PlayStation fanboys are simpering ninnies with no self-confidence. That's not hyperbole, that's scientific fact! Maybe.
Anderson Analytics has conducted psychological research via text mining software to gauge the subconscious response to brands like Xbox and PlayStation (but not necessarily the consoles themselves). Their findings?
...there were significant differences between boys who saw Playstation images and Xbox images. Boys who saw Xbox pictures were higher on power motivation than boys who saw Playstation images. Boys in the Xbox group also scored higher on self-confidence than participants in the Playstation group. In addition to these differences between Playstation and Xbox, the images of these game consoles affected boys in different ways. For boys in the Xbox group seeing the ad increased levels of distrust. This increase was not seen in the Playstation group.
Wow. Thanks a lot, Microsoft. I hold you directly responsible for helping to raise a new generation of cocky jerks.
Xbox or Nintendo , Barbie or Bratz , a New Study Confirms that it Really Does Pay to Advertise [via Gamespot]
