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Test Drive Unlimited Comes in with Low Price and Expansion Packs

Atari's Test Drive Unlimited is going to be selling for the distinctly un-Xbox 360 price of $40 when it hits stores.

The company also plans to release monthly car packs starting six weeks after the launch of the game. The car packs will come loaded with free genre-specific radio stations as well.

It looks like Atari might be playing around with a PC pricing model here. Instead of making all of their money up from with the initial software, they want to get in the door and then make money through periodic low-cost expansion packs.

I'd love to see a free Xbox 360 game hit with micro-transactions. You know it's only a matter of time.

12:00 PM on Thu Jul 20 2006
By Brian Crecente
1,826 views
9 comments