Got an odd email Friday night. It looks like it is about another Xbox 360-related viral marketing campaign is live. Here s the text and pictures:

For the past week, a mysterious sign has been spontaneously appearing in real-world locations around the country.

The sign is a puzzle, and it is a promise: "I will bring them together to witness the New Beginning before the rest of the world. And I will reward them with a physical manifestation of the power of this sign."

In the past week, the sign and related messages have been spotted:

...as monster-sized sand circle on the beaches of San Francisco

...as a giant crop circle in Tulsa, Oklahoma

...on the side of trucks driving throughout the U.S.

...on movie theater marquees in Seattle and San Francisco

...projected onto buildings in Los Angeles

...on street corners in New York City

...interrupting MTV broadcasts

The attached photos have not been altered or doctored in any way. The sign is real, and it is out there.

The email went on to say that there will be more appearances of the sign today on football fields across the country at these games:

Duke University vs. Georgia Tech (Durham, NC)
Syracuse University vs. Rutgers (Syracuse, NY)
Rice University vs. Tulsa (Tulsa, OK)
Connecticut vs. University of Cincinnati (Cincinnati, OH)

The whole thing will make sense on Oct. 18 and the truly committed will have their chance to experience the New Beginning before the rest of the world.

The challenge, the email goes on to say, is for Kotaku readers to solve the puzzle first.

The email s subject line, by the way, was TIP: the beginning is nigh for 360 fans . So get cracking and start using our new-fangled comments section to help me figure this out.

Hex 168 [The Site]

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