By Brian Ashcraft, 5:22 AM on Wed Jun 14 2006, 193 views (Edit, to draft, Top, Slurp)

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Looks like I'm not the only one that likes the 360 ads (I even dig those Japanese Xbox 360 ads for games that are MONTHS away). The American Advertising Federation awarded advertising firm McCann-Erickson with the Best of Show prize for its "Jump In" advert. The press release reads:

This extreme double Dutch jump rope jam metaphorically captures the excitement and social aspect of the new generation XBOX 360. It was shot completely in-camera in one take. This is a beautifully crafted piece of work, and the soundtrack is inspired.

Woah. That was shot in-camera? One take? No cuts, CGI or funny stuff? Impressive. Brian Ashcraft

More Here [AOL Joystiq]