You know the drill. Someone gets a new piece of hardware, then unboxes it for all to see. The Wall Street Journal has done a piece on unboxing video fad. CheapyD from CheapAssGamer is quoted in the article as saying people "want to see what is in the box. Just being told isn't enough." Def. Conversely, George Harrison, senior vice president of marketing and corporate communication for Nintendo, doesn't see the draw, saying:

It doesn't strike me, as a marketer, that it would be fascinating for someone to open the packaging.

And like that George Harrison's nerd cred goes out the window. But, it is fascinating! From the color of the twist-ties to how the cables are packaged, I want to know everything that's in the box. EVERYTHING. Brian Ashcraft

Unboxing Article [CAG]

Contact information for this author is not available.