Ah, yes, come this Saturday, millions of Britons will be settling in for a morning routine. Cup of tea? Check. Buttered scones and jam? Check. Saturday morning copy of The Times? Check. Copy of 14-day World of Warcraft trial included inside said newspaper? My word, that's a pleasant surprise!

Tidy piece of marketing, this, and I doubt it'll be the last time we see something like it. Announced in today's print edition alongside this feature on the game, there'll also be an 8-page beginners guide included, presumably because most readers won't have the foggiest what all the fuss is about.

Which is probably the point of including it in the first place. Bravo, Blizzard. If the British economy collapses in two weeks time, we know who to blame. Luke Plunkett

The Times offers free WoW game [MCV]

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