Hot Topic Co-Opts WoW; Destroys

Get our top stories

follow kotaku

Hot Topic Co-Opts WoW; Destroys “Subculture” Status of Gaming

It's official: gamers are no longer a subculture. Once you've been merchandised by Hot Topic, you're mainstream. Norm. Mundane. Muggle. However you want to phrase it. You're just done. Time to find a new claim to individuality, a new tribe, a new set of anti-establishment credos, because it's over.

This is your deathknell:

World Of Warcraft Barrens Chat T-Shirt 3XL

Warcraft fans! Check this out. This black T-shirt has a front screen that says, "I survived Barrens Chat." The back has a Blizzard Entertainment logo. 100% cotton. Wash warm. Dry low. Imported.

$26.00

I betcha all it took was that Blood Elf Napoleon Dynamite dance.

WoW Merch at Hot Topic [Hot Topic, thanks Angel]

Contact egauger:
Follow gaming on Kotaku
The Gamer's Guide
More Stories…