This is the World of Warcraft: Illidan Stormrage Deluxe Figure, from DC Direct. As a non-WoW player I've got no idea what the hell it is, but it's World of Warcraft and it's deluxe, so I'm sure it'll sell just fine.
Do try and be patient, though - it's not due until December.
World of Warcraft: Illidan Stormrage Deluxe Figure [Action-Figure]










