Nintendo's Chris Kohler, err Wired's Chris Kohler, is an idea guy. Just listen to this zinger:

My latest big idea that I think Nintendo should consider is this: at some point, they should start throwing away cash into projects that might probably fail.

No, stay with me on this one.

At this point, Nintendo has proven that their strategy is viable. They're expanding the market. DS did incredibly well in the US this holiday season. Wii is working on the same thing. They had to work very hard for a long time to get all that going.

What they need to work on now is to further expand the types of software available for DS outside of Japan. Because you know what? It's not looking like anyone else is going to do it for them. Nintendo released Brain Age and Nintendogs, and sold millions of them, and proved that crazy new ideas can reach new players.

And how did Western publishers react? Why, by releasing brain-training games and pet sims. Kind of missing the point, there, guys.

M'kay. Kohler goes on to say that quirky Japan-only titles like DS Therapy and Magic Taizen should get US releases. Sure that would be nice, but not all of these titles are first party so it wouldn't just be Nintendo losing money. My take: Lots of these non-games hitting the DS do reasonable business in Japan due to the current DS fad here. Not sure if that will translate to the US market. It could be a build-it-and-they-will-come thingy or something else entirely. Anyone out there think Kohler's plan holds water? Hit us up in the comments section. Brian Ashcraft

Hey Nintendo, Lose Money! [Game|Life via Infendo]

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