I hate analysts. They are industry charlatans, fortune tellers, spouting their "predictions," which are based on nothing more than projected lines. Their contribution to society? Flame wars, and for that, they deserve a post.
Boston-based research firm Yankee Group believes that the PLAYSTATION 3 will capture 44 percent of North American console sales by 2011 (coincidentally, the same year that Crecente's Social Security kicks in). Following close behind will be the Xbox 360, grabbing 40 percent of the market. And dead last? The Wii at a very sad 16 percent.
The group also said there will be fewer consoles sold compared to previous generations—no doubt, due to high prices. According to the Yankee Group, Microsoft will be in a good position to cut the Xbox 360's pricetag in Spring 2007, increasing the gap between the its console and the PLAYSTATION 3. Moreover, Yankee analyst Michael Goodman stated:
With a growing installed base of connected consoles, content owners are beginning to recognize the potential video game consoles offer as a distribution channel. Additionally, these platforms will serve as a strong medium for advertising, validating the growing market for in-game and around game advertising.
Wow, Michael, not only are you stiff and wooden, but BRILLIANT.
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