Attention Counter-Strike players, your game is about to become infested with in-game advertising courtesy of Valve and IGA. In an interview with Valve's Doug Lombardi, CS-Nation questioned the marketing director on how the ads would be implemented and the reasoning behind the commercial change to the seven-year old mod with a diehard community.

In-game advertisements aren't necessarily a new thing in certain maps, but it appears Valve will dedicate much more real estate to promotional space. According to Lombardi:

There will be some ads posted on walls in the game world, an ad on the scoreboard screen, and one in the letterboxed area of Spectator mode.

However, the company plans to keep it tasteful.

Counter-Strike levels aren't going to turn into Times Square or a Nextel Cup racecar. We have control over what ads show up in Counter-Strike and how they are presented.

You graphics whores out there who've moved on to the Source port of Counter-Strike should expect to see the same soon. Lombardi confirms that Valve considers the 1.6 implementation a test and will guage community response. I can only assume that more in-game ads from Valve and its partner are inevitable. Michael McWhertor

Advertisements Coming to CS [CS-Nation]

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