Sony UK's latest ad campaign has not only alienated the mainstream, but now has pissed off the Metro. A PlayStation Portable ad that read "TAKE A RUNNING JUMP HERE" was only a few feet from the subway tracks at bustling Piccadilly station. Disturbing, as according to Manchester Online, there have been a rash of passengers getting hit by trains in recent months. An employee noticed the ad, thought it was inappropriate and had it covered with tape. The ad has now been taken down. The electronics giant refused to comment.
Have Sony lost their minds? There's a difference between name-checking Paris Hilton and explicitly telling people to "take a running jump" at the edge of a subway platform. Up to now the company's boneheaded PSP campaigns have been annoying, but stuff like this is inexcusable. Period. Shame on you, Sony.
Full Story Here [Manchester Online] Thanks, Marco!










