Target has long been a sponsor of snowboarder Shaun White, so it only makes sense that the retailer get a very special edition of his upcoming snowboarding title just for them. Much more than a normal SE, Target's Shaun White Snowboarding contains new characters, exclusive scenes, and an entire mountain dedicated to the store, complete with virtual version of the Target Chalet, where Shaun and other Target brand athletes chill between sessions.
“Shaun has been riding for Target for nearly seven years, so this exclusive version of Shaun White Snowboarding was a natural fit for our relationship with him,” said Troy Michels, Target Lifestyle Marketing. “It’s great to see the Target brand brought to life alongside Shaun in the game and we’re confident that Target guests and gamers will be eager to see what has come from our collaboration in the Target edition of Shaun White Snowboarding.”
Lovely! I see no problem with this whatsoever. In fact, I would probably be more up to buying Splinter Cell: Conviction if they place an entire level inside a McDonald's Playland. "There were plastic balls everywhere and blood...so much blood." The very notion fills me with such glee. Glee!
More »