U.S. athlete Shaun White grabbed gold at the Olympics this year (people do watch them, right?) and then landed himself a deal working with Ubi Soft on some snowboarding games. White told Eurogamer that he was "stoked" to be working with Ubi Soft. Remember when the main thing Olympic athletes were looking forward to was their mug shot on a box of Wheaties?

Ubi Signs Top Snowboarder [Eurogamer]