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    Transformers Game Site Spurs Global Conflict

    The war between the mighty Autobots and the ass-flavored Decepticons comes to a head tonight, as the official Transformers the Game website launches, and with it begins The Battle for the Allspark, a web-based game where people around the world can compete to win prizes, gain access to exclusive game and movie news, and prove once and for all that the Autobots kick total ass.

    Bonus points if you can guess which side I'm on. Hint: It's the Autobots.

    Starting tonight, players will be able to register for the game, choose a robot from their favorite side, and battle it out in real time for the fate of the planet. Players gain points for their faction, and each week the high scorers will win prizes, while the winning side gains exclusive access to special sections of the site.

    Sounds like an unbelievably wonderful way to bring players from around the world together, not to mention an incredibly addictive timewaster for those of us stuck behind desks all day. Hit the jump for the press release, and then check back at TransformersGame.com tonight for the official launch of the battle to end all battles.

    THE BATTLE FOR THE ALLSPARK IGNITES ONLINE WITH THE LAUNCH OF TRANSFORMERS: THE GAME WEBSITE

    Santa Monica, CA - April 27, 2007 - It's time to choose your side! The fight for earth is being waged online with the launch of The Battle for the AllSpark web game on the official TRANSFORMERS: The Game site from Activision, Inc. (Nasdaq: ATVI), under license from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS). Starting tonight fans can log on to http://www.transformersgame.com to get the latest news and information on the highly anticipated game, as well as sign up as an AUTOBOTS or DECEPTICONS character and join forces with a global team vying for prizes, exclusive access to game information and control over Earth.

    "The TRANSFORMERS: The Game website gives fans a unique and interactive way to experience the TRANSFORMERS universe," said Will Kassoy, senior vice president of global brand management, Activision, Inc. "Fans will become part of a global community where they can join forces with other players, chat live with TRANSFORMERS fans, as well as watch and engage in battles to capture power of the AllSpark."

    The Battle for the AllSpark is a worldwide online multiplayer experience that allows fans to play on the AUTOBOTS or DECEPTICONS team to face off in real time challenges that pit one side against the other in a struggle to take over the world. Players contend in one-on-one skirmishes that continually earn points for themselves and their team. Each week, individuals with the highest scores will be rewarded with a variety of prizes, while the side with the largest score takes control of the AllSpark and is granted exclusive access to special sections of the site.

    Based on TRANSFORMERS, the upcoming live-action feature film due out on July 4th from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, TRANSFORMERS: The Game lets players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and other characters, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.


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