The typical Irishman's natural tendency towards soft-spoken modesty doesn't really fit in very well with Sony's "The next generation doesn't start until we say it starts... bitch" bravado. Niall O'hanrahan, Managing Director of Sony Ireland, has indicated that failure of the PS3 in the next-gen console wars is not outside of the realm of possibility.

"We have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us," O'Hanrahan said. "We would never say we cannot fail," he added.

He also added the puzzling observation that the PS3 competes with MP3 players. Also: "We noticed at E3 that games for PCs are back." Dude. They never went anywhere. FLORIAN ECKHARDT

PS3 faces tough competition, says Sony Ireland Boss [GamesIndustry.biz]

Contact information for this author is not available.