Sony has rolled out a giant failure with LocoRoco. Oddly fun, the game was pegged to be the PSP's own Katamari-type hit. The company poured millions into advertising the PSP game, even shifting marketing focus from other titles to LocoRoco. This game, Sony was convinced, had all the makings of a smash.

The game went on sale July 13th, and the entire country of Japan let out a collective "meh."

The buzz online wasn't so hot. Critics pointed out that this isn't a huge, launch game. Rather, the title should've been released quietly and spread by word of mouth, instead of getting the Sony hard sell. The PSP LocoRoco bundle reeked of desperation for some Japanese gamers—as though Sony had to increase the PSP shipped numbers somehow. There are reports of the game's price getting slashed in half and that the title's already hitting the bargain bins. Everyone may love Katamari, but apparently no one loves LocoRoco.

Maybe, a little racism controversy would boast sales in Japan? Brian Ashcraft

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