By Brian Ashcraft, 10:22 AM on Mon Aug 28 2006, 262 views (Edit post, Set to draft, Slurp)

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Months after a failed launch, at electronics retailer Bic Camera's bustling Shinjuku store, the Xbox 360 has actually sold out. Granted, we don't report each time a console sells out, but this, like a solar eclipse, is a historic event! Kotakuite David snapped a photo that states the console is "sold out", but also notes that the store "DID have the World Cup Limited Edition 360"—understandable as the World Cup is so over. It goes without saying that Japan hasn't been a walk-in-the-park for Microsoft, but the company has continued to pour endless streams of cash into promoting the machine. Guess those boy band ads are working. Brian Ashcraft