Kotaku

ESRB Targets Good Housekeeping Crowd

FORMER FATTYThe Entertainment Software Ratings Board has partnered with Good Housekeeping to provide its readership with a series of articles about the ESRB's self-applied content ratings. In addition to its first article written by ESRB president Patricia Vance, a primer on ratings, the organization is also providing GoodHousekeeping.com with a rated list of the top-ten selling video games from sales monitor NPD.

This is a smart move by the ESRB and I hope the organization expands its endeavors to reach a more mainstream crowd. The non-profit's recent move to expand support for independent game retailers is hopefully indicative of a swell in consumer awareness efforts.

Given that Manhunt 2 will be hitting the Wii this summer, I expect ESRB rating awareness to be at an all-time high.

Choosing Video Games for Your Kids [GoodHousekeeping.com via Next-Gen.biz]

5:40 PM on Mon Jun 4 2007
By Michael McWhertor
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