• By Luke Plunkett
    May 17, 2007 11:30 PM 2,249
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    EA: Whoever Takes Europe Wins Console War

    EA's Gerhard Florin has stepped away from his sand tables and battle plans to tell Reuters that this console generation's power struggle will be won and lost in Europe.


    I believe the biggest fight will be in Europe...Whoever wins the hardware war in Europe, most likely will be the overall winner.

    Either he's been reading too much Frank Herbert, or EA are coming around to the fact that Europe has like a gagillion people, and the more people there are to sell consoles to, the more people there are to buy consoles. Luke Plunkett

    EA in European skirmish [News.com.au]


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