Toshihiro Nagoshi has a stylish cell phone. It's on the table of this white cubicle Sega has set up. And Nagoshi, the Super Monkey Ball producer, is decked out all in white. Whether he is trying to coordinate with the decor or the decor is trying to match him is open for dispute.

"Technology's changed, sure," he says, when I ask him about how the industry is different from when he first joined Sega. "But, when I first started, certain companies were just beginning to focus on certain genres. And now, they've become famous for those types of games."

And could you tells us more about—

Nagoshi's cell phone rings. He picks it up and answers it.

"We should meet up. Swing by and we can talk."

I have forgotten my next question.

Now Nagoshi is talking about technology: "Of course I am interested in technology. If it's only tech, then it's no good. We need something else. But, technology is necessary to continue what we do."

"What do you think of the PS3?" I venture. Sega PR is setting to my left. Very close.

"It's very Sony. Because Sony is interested in technology. Nintendo is more interested in gameplay and interface. And Microsoft's concentrating on network play."

Which console do you prefer?"

Nagoshi is checking an email on his cell phone.

And, yes folks, he's back.

"I really like the Wii. I want to make games for the biggest system, and that's why we're releasing another PS2 game this year. It's the biggest system. But, everything should be platform specific. We shouldn't make multi-platform games. We should make games for the platform."

So what are you interested in? He doesn't really listen to music. Movies, he likes them. Tells me that wildman director Takashi Miike is very polite and well-mannered. Clothes, ah yes, clothes. He likes lots and lots of clothes.

"I don't have any savings," Nagoshi.

Isn't that dangerous?

"Nah, not at all."

He plays around with his clam set phone. "I added all this stones myself. If you pay someone to do it, it would cost 15,000 yen. I did it for 3,000 yen. It only took me all day, too." Bedazzling! Brian Ashcraft