Results from a recent Nielsen report show that 41.1% of American households have a games console nestled somewhere underneath a TV. Which means 58.9% of Americans don't.
I know, 41% is a big number, and it's getting bigger all the time (the stats are up from 39.1% in 2005 and 35.2% in 2004), but it's still less than half. That's a lot of homes without consoles, and a lot of people who don't play games. Around 150,000,000, in fact, if you go by Nielsen's figures that 148.4 million Americans have access to (note: not necessarily play) a console.
Some other findings from the report are after the clicky-clicky.
- There were 4.4 million homes with a console connected to the internet at the time of the report, which being "Q4 2006" means the PS3 and Wii weren't taken into account. That number should double real soon.
- Access to a console jumps when you're an 18-34 year-old male: 2/3 of all guys in this age group have access to one.
- At any given minute of any given day, 1.6 million Americans are using a video games console.
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So many numbers. Time for a lie down.
Nielsen Says Video Game Penetration In U.S. TV Households Grew 18% During The Past Two Years [Nielsen Media Research, via Gamasutra]
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